The mission of the American River Parkway Foundation (ARPF) is to support the preservation and enjoyment of the American River Parkway by fostering environmental education, stewardship and volunteer opportunities. The Howlin’ on the Parkway event is one of various annual opportunities that donors can participate in to support the parkway.
ARPF wanted to offer a promotional product to participants that was relevant to this particular event, which involved dogs and their owners. In the past, they had utilized various products ranging from logo apparel to tote bags to frisbees. This time they wanted to offer participants a Non-SWAG product (stuff we all get).
With access to the industry’s top promotional product suppliers and thousands of product offerings we started out by querying our database of pet related items under a certain price level and limited our search to regional suppliers given the fast turn-around. The first round of ideas yielded items such as a leash, collar, dog bowl, and bag dispensers. Given the limited amount of print real estate allowed per item almost all of the items were eliminated since the logos would have been so small when printed that they would be unrecognizable. The dog bowl item was the only option that offered a large enough print real estate. Further research yielded an item that allowed ARPF’s logo to be printed on one side and the sponsor on the other side which allowed each brand improved recognition. Ultimately, a protable collapsible water bowl was chosen to provide to participants.
Point West Rotary (PWR) is a service organization located in Sacramento whose mission is to provide manpower and financial resources to support local and global charitable organizations. One of their major annual fundraisers is the California Brewers Festival which draws over 3000 attendees and over 100 microbreweries. This event not only promotes the region’s leading microbreweries but local charities.
PWR wanted to create a new logo that they would be able to use potentially on an ongoing basis for years to come. In the past, they would use a different logo every year and the logos were not always consistent between their various advertising and promotional mediums.
The logo was designed to incorporate the image of beer overflowing out of a mug in the shape of the capitol dome which is an instantly identifiable local landmark of the targeted audience. A banner was added to the logo as some of your more classical bottled beer logos included ribbons or banners. The logo was flexible enough to be printed up to three colors for promotional products as well as for any offset printing and web design. Finally, there was enough space in the design to interchange dates should the logo be used on an ongoing basis which is what has occured.